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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more...

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Buzzwords in Marketing Automation: Landing Page

Landing Pages: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. What is a landing page? As it relates to marketing automation, a landing page is a web page that...

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Buzzwords in Marketing Automation: Lead Scoring – The Fast Way to Convert Leads

In order for marketing automation to be successful, you need to understand the quality of your leads. Leads are evaluated based on their readiness to buy, with cold leads requiring a lot of nurturing...

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Buzzwords in Marketing Automation: What is Dynamic Content?

Dynamic Content: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? Dynamic content can be the magic link between...

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing...

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